The great east Japan earthquake that occurred on March 11, 2011 drastically changed our mind. Many people (including myself) began redefining “what happiness is” and came to think we have to change our lifestyle. After the quake, in particular, the term “lifestyle” is generally considered a way of living ecologically to achieve sustainability. Needless to say, this is indispensable viewpoint. However, I believe that we will immediately loose purpose of life if we focus only on a survival aspect of sustainability. This is because human being is “thinking reed.” Human being is not only a living matter but also an intellectual matter. Therefore, to achieve real sustainability considering human properties, we should pay attention on intelligent aspect of sustainability as well as the survival aspect.
If it be so, how ought our “lifestyle” to be? What is a lifestyle that makes our lives worth living? I think it is a way of living in which we can feel that we are needed by other people. In other words, it is important for us to contribute other people, society and the world in order to find the worth of living. In particular, “creative contribution” makes many people happy, which finally leads him/her to satisfy his/her intellectual desires. Therefore, making people creative is essential to address the real sustainability from the intelligent aspect. However, unfortunately, many people cannot actually demonstrate their own creativity. Furthermore, many people are not even aware of their own potential creativity. As a result, it is generally thought that creativity belongs only to few “gifted” people.
Now is the time to democratize creativity. Everybody has unique and valuable creativity. Find, excavate and reveal the buried creativity, and the real sustainability shall be achieved. In this talk, I present significance of creativity support media for achieving democratization of creativity based on my research experiences.